Seed to Skin

Raw fermented papaya in glass jars with fresh cut papaya - AYA Natural Skin hero ingredient

The Fruit Behind the Formula: Why Ripe Papaya C...

Most people know papaya as a skincare ingredient. Far fewer know that the difference between ripe and unripe papaya - and what happens when you ferment the pulp - is...

The Fruit Behind the Formula: Why Ripe Papaya C...

Most people know papaya as a skincare ingredient. Far fewer know that the difference between ripe and unripe papaya - and what happens when you ferment the pulp - is...

natural-skincare-ingredients-vs-marketing-budget

Natural Skincare Greenwashing: Are You Paying f...

When marketing costs more than what's in the formula, that's not premium beauty - that's smoke and mirrors. AYA founder Keren breaks down the real cost of natural skincare and...

Natural Skincare Greenwashing: Are You Paying f...

When marketing costs more than what's in the formula, that's not premium beauty - that's smoke and mirrors. AYA founder Keren breaks down the real cost of natural skincare and...

Hands holding raw botanical ingredient in natural light - seed-to-skin skincare philosophy

Before It Was a Trend: The Ancient Ingredients ...

Before shea butter appeared on a Parisian shelf or a New York beauty counter, it was already ancient. AYA founder Keren traces the real origins of Africa's most iconic ingredients...

Before It Was a Trend: The Ancient Ingredients ...

Before shea butter appeared on a Parisian shelf or a New York beauty counter, it was already ancient. AYA founder Keren traces the real origins of Africa's most iconic ingredients...

Woman reading natural skincare product label - greenwashing in skincare South Africa

Activism Isn't Enough - It's About Our Daily A...

From Meta's multimillion-dollar astroturfing operation to vinyl labels on my own tins - this blog meanders its way to greenwashing in the natural skincare industry. What's really in your "natural"...

Activism Isn't Enough - It's About Our Daily A...

From Meta's multimillion-dollar astroturfing operation to vinyl labels on my own tins - this blog meanders its way to greenwashing in the natural skincare industry. What's really in your "natural"...

The Recipes We Save, the Routines We Don't Keep.

The Recipes We Save, the Routines We Don't Keep.

We save the recipes. We pin the routines. We never quite get around to them - and that, it turns out, makes us more human than we thought. Here is...

The Recipes We Save, the Routines We Don't Keep.

We save the recipes. We pin the routines. We never quite get around to them - and that, it turns out, makes us more human than we thought. Here is...

Woman looking at her reflection in a large mirror holding a skincare product - AYA Natural Skin self-knowledge and holistic skincare

Your Skin Knows Who You Are

A client caught me out. I'd publicly committed to a daily facial massage routine and lasted about a day. This is the honest story of what I actually do, what...

Your Skin Knows Who You Are

A client caught me out. I'd publicly committed to a daily facial massage routine and lasted about a day. This is the honest story of what I actually do, what...