Seed to Skin

AYA Balm natural skincare tins with fresh papaya on tropical leaves - all natural petroleum-free balm made with sun ripened papayas, South Africa

Decoding the Gibberish: How to Read a Natural S...

Labels exist to inform you - so why do they read like ancient alchemy? AYA Natural Skin founder Keren Pocock traces the word gibberish back to an 8th-century Arab alchemist,...

Decoding the Gibberish: How to Read a Natural S...

Labels exist to inform you - so why do they read like ancient alchemy? AYA Natural Skin founder Keren Pocock traces the word gibberish back to an 8th-century Arab alchemist,...

Lumo green synthetic colour - the kind of dye hiding in your natural skincare products

The 'Eye Candy' Trap: What Synthetic Dyes Do to...

Synthetic dyes in your 'natural' skincare? Learn how CI codes hide in plain sight, why tiny amounts add up, and how to audit your labels.

The 'Eye Candy' Trap: What Synthetic Dyes Do to...

Synthetic dyes in your 'natural' skincare? Learn how CI codes hide in plain sight, why tiny amounts add up, and how to audit your labels.

Woman standing under hot shower - what hot water really does to your skin barrier

What Hot Water Really Does to Your Skin Barrier

A power cut, a freezing Plett morning and a rabbit hole about hot water. What hot showers, face steaming and saunas really do to your skin barrier, and what your...

What Hot Water Really Does to Your Skin Barrier

A power cut, a freezing Plett morning and a rabbit hole about hot water. What hot showers, face steaming and saunas really do to your skin barrier, and what your...

Raw fermented papaya in glass jars with fresh cut papaya - AYA Natural Skin hero ingredient

Pawpaw (Papaya) Benefits for Skin: Why Ripe, Fe...

The real papaya benefits for skin come from ripe, fermented fruit, not the unripe papain used in harsh peels. Why I chose gentle enzymes over acids, and why your skin's...

Pawpaw (Papaya) Benefits for Skin: Why Ripe, Fe...

The real papaya benefits for skin come from ripe, fermented fruit, not the unripe papain used in harsh peels. Why I chose gentle enzymes over acids, and why your skin's...

natural-skincare-ingredients-vs-marketing-budget

Natural Skincare Greenwashing: Are You Paying f...

When marketing costs more than what's in the formula, that's not premium beauty - that's smoke and mirrors. AYA founder Keren breaks down the real cost of natural skincare and...

Natural Skincare Greenwashing: Are You Paying f...

When marketing costs more than what's in the formula, that's not premium beauty - that's smoke and mirrors. AYA founder Keren breaks down the real cost of natural skincare and...

Hands holding raw botanical ingredient in natural light - seed-to-skin skincare philosophy

Before It Was a Trend: The Ancient Ingredients ...

Before shea butter appeared on a Parisian shelf or a New York beauty counter, it was already ancient. AYA founder Keren traces the real origins of Africa's most iconic ingredients...

Before It Was a Trend: The Ancient Ingredients ...

Before shea butter appeared on a Parisian shelf or a New York beauty counter, it was already ancient. AYA founder Keren traces the real origins of Africa's most iconic ingredients...